I got into new media and web communications to reduce my carbon footprint. It is working well. I can now reach 2 billion people from my cell phone without leaving my office.
Sure the information superhighway infrastructure has an environmental impact, but it is a lot fewer people traveling and lot less physical footprint on the ground than the massive car, train and plane based structures.
I know it is easier to watch then read so here is a link to some good interactive flash and video presentations on the impact of broadband (high speed internet) on the economy and the environment.
Here is another interesting link to a great blog about broadband and climate change.
To help us understand the impact of digital communications on the environment, here is a simple projected money saving calculation from the NextGenWeb Blog.
Telecommuting takes cars off the road and could deliver $3.9 billion in time and fuel cost savings annually, while drastically reducing traffic, greenhouse gas emissions and America’s dependence of foreign oil.
Are you wondering if you are getting the most economic impact from your didgital communications?
If so, call me 518-320-2613, ask for David.
I’ll be happy to help you reduce your carbon footprint while growing profits, enhancing customer service and product development.
This is my second post about Fora.tv. I really like their media display interface. It is very viewer friendly and well thought out.
I can access specific parts or all of a video. I can download and share socially right from the clip.
Here is an example of a section of a longer clip, which makes for great viral media and overview content for people who are just being introduced to the topic and presenter.
In a move to harness more value from the crowds YouTube has launched a feature called Annotations.
Annotations allow producers to add interactivity to their videos once they are published. As if YouTube was not sticky enough.
This layer of interactivity will surely increase engagement and add a ton of value to each video through the actions of the viewers.
Unfortunately the Annotations feature does not travel with the video as it is embedded away from YouTube, so you’ll have to click on the links in the text below to experience it.
Here is an example of viewer activated storytelling, i.e. the viewer makes a choice while watching and it effects what is seen next. Watch video.
Here is an example of an interactive card game using a similar choose your own adventure feature.
Here is an example of adding balloon style conversation using YouTube’s annotation feature once the video is published.
YouTube is currently only allowing publishers to collaborate with annotations but they are planning to open it up to the masses. I can’t wait to experience the creativity!
Click here to read YouTube’s explaination of the feature and benefits.
What do you think of all this? Please leave a comment.
Dawn Dawson of DANCIN’ TIME DJ and DANCE ENTERTAINMENT a Saratoga Springs based company is implementing a web 2.0 marketing strategy.
Dawn says DANCIN’ TIME has had videos on their website for years and receives about 50% of her business from the website.
She adds, “Blogging is a way to increase our search engine placement and build relationships with our customers by providing answers to commonly asked questions.”
We’ll check back with Dawn in a few months to determine how her business has improved through the practice of blogging.
You can read and subscribe to her blog at “The best Albany DJ for all your needs!.”
The sometimes conservative capital of New York, Albany, is catching up to the national trend toward new media communications. Newspapers are now regularly producing online videos.
The Time Union is even using a high quality video sharing platform, Brightcove, which I have written about in previous posts.
Here is one of the videos from the Times Union website of Governor Patterson talking about how New York’s high property taxes are causing people to move out of New York.
As a capital district resident I’d liike to be able to download these videos to listen to and watch on my iPod. Maybe that’s where they are headed next.
Soon you’ll be able to weigh in on this content and converse with them, stay tuned for something special we have in store!
I look forward to seeing more from the Times Union and if you’d like to learn how online video is effecting your business please give us a call at 518-320-2613.
1. It is completely web based. Edit videos online and track results.
2. It is template based - they don’t require you to higher a high end graphics team.
3. It meets many of the requirements of a successful web 2.0 application: shareable, actionable, measureable tool that is cross-platform. They also promote providing value to customers, not just talking at them with promotional messages.
4. It meets the technical requirements of the user: adjusts for connection speed and enables photo, audio and video inputs.
5. No paper - an environmentally friendly solution.
They seem to have really thought of the their customers.
I look forward to learning more about their offering and sharing it with you.
The Capital District of New York is heating up with Web 2.0 and user generated content interest.
Here is a great example of a local new media strategy and the national publicity that can come with it.
I like that NBC allows me to embed this player in my blog. It is interesting they are running their own contest via mail in DVD or tapes, not a web based upload tool.
I’ll keep you posted on the results of the Huck Finn audience generated video contest, if they become available as shareable content on the web.
As a promoter of mobile presentations, I enjoy a little rich media competition on the mobile handset (cell phone).
As a result of this competition we ought to see a lot more take up of the concept of Word of Mouth on mobile phones, Word of Mobile!
Here is an interesting comparison of Sprint/Samsung’s new Instinct phone to the first version of the iPhone. The instinct is coming June 20, 2008 and Apple’s iPhone gets a revamp in July 2008.
Here is an interesting video from Fora.tv on how YouTube is effecting U.S. Politics and Global culture.
As a new media strategist, this is one of the best user interfaces/experiences I have seen anywhere.
Very social, share-able, flexible, and conversational.
I invite you to explore and learn more about Fora.tv and when you have questions contact me David at 518-320-2613 to understand how internet media is changing every aspect of marketing and communications.