More New Media Tools

New Media is complex and evolving quickly, here is a good starter vocabulary and some external resources.

New Media - Video/Audio/Photo/Text created and consumed by companies or individuals as opposed to mass media corporate giants. Along with being consumer/audience generated, new media often exhibits aspects of sharing, openess, community and uniqueness. The value is in the on demand, syndicated, bi-directional, and participatory nature of the communication. New Media is distributed via the internet and can be designed for consumption/creation online or as downloadable and portable files. Examples: podcasts, webcasts, blogs, social media platforms like Facebook, digg and delicious.


New Media Strategy - Plan for implementing new media into your day to day communications, from marketing and advertising to training and revenue generation, new media tools and techniques can be combined or used alone to create a strategy.

Social media - Articles, reports, conversations, communications taking place in online platforms. The Blogosphere, Podosphere, MySpace, Facebook, Twitter, YouTube and many more websites and tools make up the social media space. Wikipedia definition.

Blog - Short for web log, a blog is a web page where one or more authorized authors enter information in a chronological order. The information can be text, photo, audio, or video (vlog). Blogs have several helpful features:
* Blogs are free
* Easy to enter content from anywhere on the web including with cell phones
* Chronological order keeps things orderly
* Easy for people and computers to searchp
* RSS enabled
Please visit the Word of Mobile blog for frequent new media related business and industry updates.

Podcast - A series of related audio or video media files published on the internet so they can be easily subscribed to via RSS. Podcasts are not restricted to playback on Apple's iPods or Macs.

Webcast - Live or recorded Video or audio distributed on the web. Webcasts are different from web conferences in that they do not provide for audience participation.

Web conference - Live participatory online meeting that may include sharing and collaboration in text, audio and video mediums.

Webinar - Similar to a web conference with a stronger focus on a single person or group communicating to a larger audience.

Plug-in - Software program that downloads and installs into your web browser to enable it to access special features like video or game applications.

RSS - Web technology that makes it easy to subscribe to a source of content that is frequently updated, i.e. sports scores, news, podcasts.

RSS feed - Tool for delivering an organized list of entries to an RSS reader program. RSS feeds are organized on your local computer or on sites like Yahoo by programs called feed readers. iTunes is a free RSS aggregating program (feed reader).

Mobcast - Video or audio episodes designed for mobile phones.

Vlog - short for video blog - a series of videos about a topic area distributed on the internet.

Time shifting - The ability to experience recorded content whenever you want.

Space shifting - The ability to consume or create media where ever you are.

Conversational Marketing - Engaging your customers in open conversation about your products/services and adjusting to meet their needs. Wikipedia definition

Wikipedia - The most popular well recognized encyclopedia on the internet, created through a collaborative effort internet users that want to participate. Wikipedia

Wiki - Internet software program designed for text based collaboration.
Wikinomics - Term created by author Don Tapscott referring to the economics created by mass collaboration.

OTA (Over the air) - The method of sending or receiving information to a wireless device like a cell phone, wireless laptop, or Wi-fi device like a Gameboy.

Flash - File format that compresses and converts media files so they play quickly and easily through internet connections. This player is free to download and install, we recommend you do this since flash is the most common format for media on the web, click here to get the free Flash Plug-in.

Quicktime - Apple's media player software for playing audio and video files. This player is free and works on both Windows and Mac computers. If you have iTunes you probably don't need Quicktime. Click here to download Quicktime.

TiVo - A device that attaches to your TV used to record and playback Broadcast TV and Podcasts. Other examples are Apple TV. www.TiVo.com