New Media

In the last 3 years New Media has really grown up. Here are some of the most popular tools and how they are being applied to grow businesses.

Here are some of the most popular New Media Marketing tools and examples of how they are being used today.

Webcasting: Reduce travel costs by recording your valuable information and distributing it online. This works well for customer/employee engagement, education, training and promotions. A great example is the YouChoose '08 presidential candidate YouTube initiative. Here in Tech Valley we are using webcasting to help CDTA educate the public on the services it has available and create a dialogue on how CDTA can improve it's service.

Podcasting: Used for many of the same reasons as Webcasting. Podcasting provides for easy syndication and downloading of audio/video content. This makes the consumer experience with your message much more engaged and likely to sink in. Most major brands now have podcasts to increase their connection to local customers and help them spread the word about their product or service. Here in Tech Valley we are using podcasting in Saratoga Springs to provide fun videos of the events around town to build and promote the community.

RSS: RSS is a tool for easily distributing your text, audio or video message. It is changing the way people interact on the internet by making subscriptions to frequently updated content very easy, literally with the touch of a button. RSS is the new version of email distribution lists among other uses. Powerful for both the distributor and the consumer, it removes the task of managing an ever changing email list and empowers consumers to subscribe or unsubscribe without providing an email address. Even more exciting, RSS subscriptions can be accessed by many different programs and methods, computers, cell phones, web browsers and more. This gives more choice to the consumer while providing the publisher more distribution points.

Social Media: Social media includes tools like MySpace, Blogger and Facebook, where the masses are interacting with each other online and affecting a large scale shift in marketing practices. Consumers are now often the initial force hottest stories and product success. Pier review and collaboration on a mass scale in a short period of time, changes things. Whether you know it or not your company is likely being influenced by what's happening in the social media space. We can help you understand and leverage this tool for your benefit.

Subsets of Social Media include: Wiki's, Online Communities, The Blogosphere, Mobile Phone Social Networking Tools, Second Life

Benefits of New Media Tools: All of these tools engage your target markets directly, you don't have to go through third parties like TV or Radio stations, additionally they are viral in nature, have you ever seen an ad for Zaadz.com, Blip.tv or YouTube? You won't, new media strategies are designed to grow organically, without the high costs of advertising. Best of all everything is measurable so you can tell how you are doing weekly, monthly or annually.

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New Media in Tech Valley and beyond...
Call us today to be a part of the fast paced effective New Media Marketplace 518-320-2613.

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