Welcome to the New York Capital Region American Marketing Association's Learning Lunches teaser podcast.

Click play in the player below to tune in to this short conversation with Continuous Improvement Manager Jason Kennedy of Price Chopper SuperMarkets.

On Feb. 11th, Jason will present the inside scoop on Price Chopper's Fuel AdvantEdge customer loyalty program at the monthly NYCRAMA luncheon. You can register for the luncheon event and find out more information at NYMarketing.org

This episode is sponsored by Word of Mobile, Tech Valley's complete social media marketing services provider.

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Marketing Plan

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It's all about measurement. Loyalty programs are great in that they are able to give data back to the company about what the customers are doing. That's worth alot more than the 1% or 2% that they pay back.

Friday 26 February 2010, 08:42

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Lexx

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customers researcing was a great job always, a lot of people used to mention this at their Professional resumes, though it's a hard work!

Wednesday 31 March 2010, 06:09

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leadgenix

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I think that transparency is one of the best ways to practice customer loyalty.

Wednesday 16 June 2010, 11:20

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