Welcome to the New York Capital Region American Marketing Association's Learning Lunches teaser podcast.
Click play in the player below to tune in to this short conversation with Continuous Improvement Manager Jason Kennedy of Price Chopper SuperMarkets.
On Feb. 11th, Jason will present the inside scoop on Price Chopper's Fuel AdvantEdge customer loyalty program at the monthly NYCRAMA luncheon. You can register for the luncheon event and find out more information at NYMarketing.org
This episode is sponsored by Word of Mobile, Tech Valley's complete social media marketing services provider.
It's all about measurement. Loyalty programs are great in that they are able to give data back to the company about what the customers are doing. That's worth alot more than the 1% or 2% that they pay back.
Thats why loyalty programs have always been 2 fold. Everyone is a winner. The customer thinks they're getting something for free. The trader gives something away that has most likely paid for itself and get consumer info into the bargain. Priceless
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